Sponsorship at Kilbeggan Races

Building your Business and growing your Brand Exposure is a clear winner at Kilbeggan Races. We have many sponsorship opportunities and corporate facilities for entertaining your guests at our forthcoming race meetings in 2017.

The Kilbeggan Races are a vibrant unique social occasion, an exciting sporting event and altogether, a most enjoyable experience. It couples the heart-stopping spectacle of racing over jumps with the laid-back charm of a genuine rural meeting at our picturesque racecourse. The Kilbeggan formula has consistently provided fun, friendship and an electric atmosphere to the thousands of people who venture through its gates meeting after meeting.

British Airways, Lagan Cement, Kilbeggan Whiskey, Dundrum Town Centre, Ericsson, FBD and Steripack are just some of the organisations that have sponsored at Kilbeggan and have brought hundreds of guests to our racecourse. These companies understand Kilbeggan Racecourse’s edge over other events, the benefits of our hospitality and the promotional value of race sponsorship to communicate their company and brand to thousands of potential customers, on and off the course.

Sponsors at Kilbeggan will be part of a sport in which Ireland is a world leader and Race sponsorship is undoubtedly one of the most cost effective and prestigious forms of marketing. Ireland is branded worldwide as “The Land of the Horse”, and racing at Kilbeggan is a truly authentic Irish experience. Research has shown that 27% of the irish population are “interested” or “very interested” in racing.  Our facilities give you the opportunity to entertain your guests in a light-hearted and entertaining atmosphere. This treats your guests to a special experience, which reflects well on you and your company, and offers additional networking opportunities.

A sponsor at Kilbeggan can be assured of unrivalled access to our large, enthusiastic audience on Race Day and widespread publicity in the national and international press. We will assist you in activating and unleashing your marketing potential among our audiences, both on the racecourse and through our other media partners. Kilbeggan Races is broadcast live on At The Races, which is available in 14 million UK and Irish homes, and reaches average daily audiences of between 350,000 and 400,000 viewers. SIS broadcasts all of Kilbeggan’s Races directly to the 10,000 betting shops in the UK and Ireland.  Pictures are also broadcast to international racing fans in areas such as the US, Germany, Spain, Holland, Asia, Canada, Australia, the Caribbean, Sri Lanka and Turkey.

We can offer many sponsorship opportunities to promote your brand with naming rights to the race or event at any of our race meetings in 2017. A sponsor will receive the following:

  • Naming rights to the race which is carried by all major newspapers, media channels and television
  • Local press coverage in the following provincial papers: Westmeath Examiner, Offaly Independent, Westmeath Independent, Midland Tribune, Leinster Express, Tullamore Tribune, Meath Chronicle and Longford Leader,
  • International press coverage and televised broadcasts on At The Races and SIS,
  • Exposure on all of our very active social media and digital platforms including Facebook, Twitter and Linked in,
  • Free advertising in our ezine which is sent out to our extensive data base of companies and customers,
  • Extensive branding on sites at the Racecourse with facilities for signs on the racetrack and parade ring,
  • Free advertising in the race card,
  • Other promotional and branding opportunities to suit your specific needs,
  • The experience to present your prizes to winning connections in the Parade Ring on Race Day,
  • The facility to gain brand exposure via our PA system during the Race Meeting,
  • Complimentary admission tickets to the Races,
  • Additional admission tickets at a special reduced rate for all redeemable tickets.

Kilbeggan Racecourse is a superb venue for corporate hospitality – be it for staff, customers or friends. There are special discounts for groups and our state-of-the-art facilities can cater for gourmet meals and fun barbecue evenings alike. The panoramic, glass-fronted Balcony Suite is superbly located opposite the winning post, and has its own private balcony with an expansive view overlooking the entire racetrack and colourful spectator area.  We have the Tented Village for larger groups – from 200 to 2,000 guests. Regarded as the jewel in the crown of Irish corporate hospitality facilities, the Tented Village is located on the hill adjacent to both the Parade Ring and First Jump- giving it an impressive view over the entire racecourse and its surroundings. Here, groups can relax in their own private area, immersed in the thrilling racing action, and yet remain close to the public areas and festivities.

Kilbeggan is located in the centre of Ireland on the new M6 motorway linking Dublin to Galway and approximately one hour from both cities. Kilbeggan is also surrounded by the larger towns of Athlone, Mullingar, Tullamore, Trim, Kilcock, Longford, Ballinasloe, Portlaoise, Birr, and Edenderry.

Corporate Advertising

Racecourse signage and advertising in the racecard is the ideal way to promote your Company at each one of our eight race meetings during the year. At Kilbeggan we have prestigious sites for signs available on an annual basis around the Racecourse and we also have, full colour advertisements, full page or half page, available in the Racecards.

Racecourse Signage Indicative Cost
Main Track or Reserved Enclosure – 24ft x 3ft Hoarding
Race Cards
Full Page colour advertisement
Half Page colour advertisement

For further information please contact the Racecourse office, we would be happy to devise a package to suit your particular requirements.