Sponsorship at Kilbeggan Races

Irish people love the thrill of jump racing and this is what Kilbeggan provides at their Summer Evening Festival over their 8 week-end based race meetings, including the popular Midlands Grand National and the Bank Holiday Summer Sunday Festival. Kilbeggan is all about experiencing  the joy of the moment, whether it is a horse winning, a crowd cheering, friends laughing, families meeting, clothes dazzling, glasses tinkling, music pleasing, and bookies paying. Fearless jockeys and great trainers from leading trainer Willie Mullins to Melbourne Cup hero Joseph O’Brien, provide the best of runners, with thrilling finishes in front of the stand. Simply enjoy yourself in good company, have that family get-together, meet your old and new friends, or just make it a special occasion. You are always amongst friends in the warm compact atmosphere of Kilbeggan racecourse. Experience a race day at Kilbeggan and you will have a memory for life.

Ireland is branded worldwide as “The Land of the Horse”, and racing at Kilbeggan is a truly authentic Irish experience. Research has shown that 27% of the Irish population are “interested” or “very interested” in racing.

Sponsorship

Sponsors at Kilbeggan will be part of a sport in which Ireland is a world leader and Race sponsorship is undoubtedly one of the most cost effective and prestigious forms of marketing. Companies understand Kilbeggan Racecourse’s edge over other events, the benefits of our hospitality and the promotional value of race sponsorship to communicate their company and brand to thousands of potential customers, on and off the course.  Sponsorship packages provides companies with an opportunity to invite customers, staff and friends to a racing evening of entertainment which reflects well on you and your company, and offers additional networking opportunities. The top five Irish jump trainers won races in Kilbeggan in 2016 and this is a great opportunity to meet them and the best Irish jockeys at their place of work and success. You can meet the leading racing owners in the relaxing atmosphere of the winning enclosure, which will make you part of their success.

Kilbeggan Races is broadcast live on At The Races, which is available in 14 million UK and Irish homes and out of home viewing across 5800 pubs, clubs and commercial premises. The average monthly reach for the first half of 2017 was 1,600,000 with an average daily reach of 291,000. At The Races not only broadcast our pictures on the Free To Air model, they also play an integral role in the marketing support of our eight fixtures. At The Races provide a detailed bespoke marketing plan for the Midlands National which is delivered across the media platforms including the following:

A sponsor will receive the following:

  • Naming rights to the race which is carried by all major newspapers, media channels and television
  • Local press coverage in the following provincial papers: Westmeath Examiner, Offaly Independent, Westmeath Independent, Midland Tribune, Leinster Express, Tullamore Tribune, Meath Chronicle and Longford Leader,
  • International press coverage and televised broadcasts on At The Races and SIS,
  • Exposure on all of our very active social media and digital platforms
  • Free advertising in our ezine which is sent out to our extensive data base of companies and customers,
  • Extensive branding at the Racecourse with facilities for signs on the racetrack and parade ring,
  • Free advertising in race card,
  • Other promotional and branding opportunities to suit your specific needs,
  • The experience to present your prizes to winning connections in the Parade Ring on Race Day,
  • The facility to gain brand exposure via our PA system during the Race Meeting,
  • Complimentary admission tickets to the Races,
  • Additional admission tickets at a special reduced rate for all redeemable tickets.

John Cunningham – Key Account Manager Irish Distillers

West Coast Cooler is delighted to sponsor at Kilbeggan Races. Our sponsorship allowed us to work with Kilbeggan races and their customers for our brand to be associated with the exposure from being aligned with one of Ireland’s leading racecourses. This was an excellent event for West Coast Cooler as it is the perfect fit to market our brand to the right target audience.

Our partnership packages are designed to suit your business’s aims and objectives. For further information please contact us on phone 0579332176 or email us on racing@kilbegganraces.com.

Corporate Hospitality

Kilbeggan Racecourse is the perfect venue for corporate hospitality – be it for staff, customers or friends. The panoramic, glass-fronted Balcony Suite is superbly located opposite the winning post with its own private balcony overlooking the entire racetrack and a colourful spectator area.

Our facilities give you the opportunity to entertain guests in a light-hearted and entertaining atmosphere. This treats your guests to a special experience, which reflects well on you and your company, and offers additional networking opportunities.

Corporate Marquees can be erected in our Tented Village area for larger groups – from 100 to 2,000 guests. Regarded as the jewel in the crown of Irish corporate hospitality facilities, the Tented Village area is located on the hill adjacent to both the Parade Ring, saddling stalls and First Jump- giving it an impressive view over the entire racecourse and its surroundings. Here, groups can relax in their own private area, immersed in the thrilling racing action, and yet remain close to the public areas and festivities.

“Jude Lagan, Managing Director Lagan Cement

We at Lagan Cement have a long relationship with Kilbeggan Races hosting our annual summer corporate event for our customers, staff and friends. The Balcony Suite overlooking the racetrack is the perfect corporate venue for us to build relationships in a relaxed atmosphere. Kilbeggan Races provides a fantastic experience for our guests and we would highly recommend Kilbeggan Racecourse as a corporate venue.”

Our partnership packages are designed to suit your business’s aims and objectives. For further information please contact us on phone 0579332176 or email us on racing@kilbegganraces.com.

Special Discount Packages for Staff, Customers & Friends

The Kilbeggan Races are a vibrant unique social occasion, an exciting sporting event and altogether, a most enjoyable experience.  It couples the heart-stopping spectacle of racing over jumps with the laid-back charm of a genuine rural meeting at our picturesque racecourse. Kilbeggan Races is the ideal venue for treating staff, customers and friends to an evening of fun and entertainment

  • Special discounts on admission tickets to race meetings for staff, customers and friends for groups of 10 or more
  • Special Discounted Summer Party Pack which includes; Admission Ticket + €5 Drink Voucher + €5 Food Voucher and Free Race Card for groups of 10 or more. Upgrade Party Packs with additional vouchers.
  • Company Gift Packs: Special Discounts on Flexible tickets which can be used at any one of our Race Meetings during the year. This is a special offer for companies who wish to give gifts of tickets to their staff, customers and friends

Advertising

Racecourse signage and advertising in the racecard is the ideal way to promote your brand at each one of our race meetings during the year. At Kilbeggan Racecourse we have prestigious sites for signs available on an annual basis around the Racecourse that enables your business to capitalise on our customers both on and off the Racecourse.

Our partnership packages are designed to suit your business’s aims and objectives. For further information please contact us on phone 0579332176 or email us on racing@kilbegganraces.com.

Fundraising Events

At Kilbeggan we offer fundraising opportunities combing a thrilling day at the Races for your supporters while also raising substantial funds for your club, committee or charity.

Our partnership packages are designed to suit your business’s aims and objectives. For further information please contact us on phone 0579332176 or email us on racing@kilbegganraces.com.